Sales & CRM

Estimates That Close.
Built in Minutes.

Full Configure, Price, Quote for roofing. Build estimates with packages, upgrades, and materials — then generate professional PDF proposals and get e-signatures. Your materials ordering list is ready before you leave the driveway.

10x
Faster estimates
From 45 min to under 5
100%
Accurate materials
Auto-calculated from measurements
1-click
PDF proposals
Professional, branded documents
Built-in
E-signatures
Close deals on the spot

Sloppy Estimates Lose Deals.

Homeowners judge your company by your estimate. Hand-written numbers on a clipboard don't inspire confidence. Spreadsheet estimates take 45+ minutes and still have errors. Meanwhile, the roofer who shows up with a polished proposal and upgrade options wins the job.

Unprofessional Proposals

Handwritten or basic spreadsheet estimates undercut your credibility. Homeowners expect polished, branded documents.

Margin Leakage

Without profit controls, reps discount too much or miss material costs. Margins erode on every job.

Material Errors

Manual material calculations lead to over-ordering or emergency runs to the supplier. Both cost you money.

Package. Price. Propose. Sign.

01

Select a Package

Choose from pre-configured roof packages — shingle, metal, tile, flat. Each package includes base materials, labor rates, and default specifications.

02

Configure Upgrades

Apply upgrade options — synthetic underlayment, ice & water shield, premium shingles, ridge vent. Each upgrade auto-calculates material quantities and pricing.

03

Review & Adjust

See line items, materials lists, profit margins, and total pricing. Adjust quantities, add custom items, or apply profit-level overrides as needed.

04

Send & Sign

Generate a branded PDF proposal. Send it to the homeowner for e-signature. Track when they open, view, and sign — all from the CRM.

The Most Powerful Roofing Estimate Builder.

Roof Packages

Pre-configured packages with base materials, labor, and defaults. Create unlimited packages for different roof types and price tiers.

Upgrade Groups & Options

Organize upgrades into groups (ventilation, underlayment, accessories). Each option has its own materials, pricing, and quantity rules.

Materials Ordering List

Automatically generate a complete materials list from the estimate. Quantities calculated from roof measurements. Ready to send to suppliers.

Profit Level Controls

Set profit margins by tier — good, better, best. Override at the user level for experienced reps. Protect margins while giving flexibility.

Sketch Overlays

Annotate property photos with roof sketches directly in the browser. Draw measurements, mark damage areas, and include visuals in proposals.

Comparison Views

Present multiple estimate options side-by-side. Let homeowners compare good/better/best packages with clear pricing differences.

Everything the Estimate Builder Does

Pre-configured roof packages by type and tier
Upgrade groups with material-specific options
Automatic materials quantity calculation
Materials ordering list generation
Profit level controls (good/better/best)
Per-user profit overrides for senior reps
Branded PDF proposal generation
Built-in e-signature support
Sketch overlays on property photos
Side-by-side estimate comparison
Roof type, truss, and deck configuration
Supplier pricing integration (ABC Supply beta)

Stop Losing Leads.
Start Closing More.

Every missed call is a lost roof. RoofIQ's AI Call Agent ensures you never miss another lead — while the rest of the platform helps you close them.